In a week when we welcomed in April and all that it brings, most notably the April Fools pranks, I’ve rounded up some of the best ones. Plus another food specific café & a couple of parody accounts that are making the news.
Parody accounts
They say that you’ve never really arrived on social media until you’ve got a parody account. Often a pain in the rectum for those on the receiving end, right up to the libellous & damaging, on the sliding scale of internet humour.
The first one in today’s post was brought to my attention by Guardian restaurant critic, Marina o’Loughlin, who tweeted:
Check out @chefjacqueslamerde on instagram. Hilarious pisstake of over-tweezered food.
Whilst this account, on the surface of it, represents all the usual Michelin star chef traits: Flowers, purée skidmarks, powders etc, but it clearly is a parody. Maybe it’ll provide some inspiration to our ‘Wannabe Sleb Chef’ ( I know he reads this site 😉 )
Exhibit A:
Instagram: WHY NECI INTERN WHYYYY? WHY DID U DECIDE 2 CLEAN THE PACO JET OVER THE DISH PIT AND THEN ACCIDENTALLY DROP IT ???!!!! SUBBING OUR USUAL BUTTERNUT PUREE W/ GERBER BABY FOOD 2NITE!! ALSO JALAPEÑO POPPERS, PEPPERONI STICK BRUNOISE, BIG Y MACARONI SALAD, FLAVOR BLASTED GLDFISH GRAVEL + 63 DEGREE NOMIKU YOLK. #internurfired #foodporn
The @chefjacqueslamerde account is fine, it’s not hurting anybody, instead just mocking a section of chefs that just crave attention. On the other hand Burger King had a different proposition.
The fake account was set up on Facebook, and has now been deleted, not before it started to run a free pancake day offer & giving one person who left feedback some choice thoughts:
The Drum: Fake Burger King, Eire.
The full story here: The Drum
April Fools pranks
First up, The Domino’s driverless scooter:
Then Pizza Hut joined in with ‘Scratch & Sniff’ menus:
Not to be out done, Costa Coffee came up with a ‘Costa & a kip’ or a ‘Nap-accino. Full story here: Bakery Info
Another niche café
Following on from last weeks news that there are plans afoot for a toasted cheese café, that there is now going to be a porridge eatery. 26 Grains is the idea from Alex Hely-Hutchinson, who has run several pop-ups promoting it. The 12 cover restaurant will open in May, in Neals Yard, London.
26 Grains – Neals Yard
Full story: Big Hospitality